what we offer

NEW CONCEPT DEVELOPMENT PROCESS in EIGHT WEEK

Only 8 Weeks

process will ensure you are armed with the tools you need to move forward with your new venture.

PROJECT ALIGNMENT

We begin by discussing your vision and ideas for the concept—including menu design, service model, desired launch location, and decor direction—as well as your needs, budget and timeline.

RESEARCH

We then create a strategic list of competitive concepts to analyze on a Discovery Tour in either your home market or a saturated competitive market

DISCOVERY TOUR

 surveying the market and analyzing each concept. From ticket times to tableware, this detailed but collaborative process will illustrate best practices and failures. while also identifying opportunities in the market.

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STRATEGY

In an all-day brand positioning session, we’ll distill insights and ideas from the tour while brainstorming your concept’s look and feel. Together, we’ll agree on strategies ranging from the menu shell and pricing to equipment needs and space requirements.

DOCUMENTATION

Cragus works internally to produce the associated deliverables which include a Concept Book, a Financial Pro Forma, a Business Plan, a Space Plan, and as-needed, a presentation documenting all this for investors.

Business Plan

based upon the Concept Book and Financial Model, which outlines the market opportunity, brand culture, marketing framework, long-term growth plan, and other crucial information for operating a viable business can launch and compete